Your Living Advantage | Discover Your Edge

The Benefits of Understanding Your Living Advantage

Every person—and every team—operates from a unique combination of instincts, expectations, and learned behaviors.

The Living Advantage Program helps you understand those patterns so you can build stronger communication, better leadership, and more meaningful relationships—both personally and professionally.

When you know how you’re wired, and how others are wired, everything changes:

Conflicts become conversations.
Misunderstandings become opportunities.
Teams become balanced, productive, and connected.

Self-Awareness that Transforms How You Think, Feel, and Lead

Most of us assume others see the world as we do—and we get frustrated when they don’t.

The Living Advantage Program gives you the insight to recognize why people think and react differently, and how to meet them where they are.

Through decades of research and assessment, we’ve identified the three natural layers that shape every individual’s personality:

Your Survival Self — your instinctive reactions under stress.
Your “Ought-To” Self — the expectations and learned behaviors that guide your choices.
Your Comfort Self — the authentic, balanced state where you perform at your best.

When you understand how these levels interact, you gain:

Greater emotional control under pressure
Deeper understanding of your strengths and triggers
Improved communication in every area of life

The result? A sense of calm clarity in how you show up—at work, at home, and in every relationship.

Dr. Eric Berne developed the concept of the three states of personality in a system called Transactional Analysis, popularized in his 1964 book Games People Play.
In our context, we use this framework to distinguish between the different states we operate in throughout the day.
Our findings, based on thousands of assessments over 20+ years, have helped individuals and organizations alike understand how they’re wired—their natural strengths, triggers, and motivations. This insight fosters acceptance, appreciation, and balance in how people work and relate.
“The greatest advantage comes from understanding yourself and others—because awareness changes everything.”

Stronger Teams Built on Understanding, Not Assumption

A team’s success isn’t determined by skill alone—it’s driven by how well its members understand one another.

The Living Advantage Program helps organizations identify the natural traits that each person brings to the table through four color-coded personality types:

RED drives results and make things happen.

BLUE innovates and solves problems creatively.

GREEN brings structure, process, and organization.

YELLOW connects, communicates, and builds unity.

When you know which colors are on your team—and how to balance them—your organization becomes more effective, efficient, and resilient.

Leaders gain insight into:

How to pair people for maximum success
How to avoid burnout and frustration
How to communicate in ways each personality truly hears

A well-balanced team isn’t one that looks the same—it’s one that thinks differently but works in harmony.

Measurable Benefits for Individuals and Organizations

Over 20 years of assessments have shown consistent, powerful results:

Improved retention and engagement—people feel seen and valued.
Increased productivity—teams spend less time in conflict and more time in flow.
Better hiring and placement decisions—getting the right people in the right seats.
More effective leadership—managers learn how to motivate each type.
Healthier culture—empathy and awareness replace judgment and assumption.

Whether you’re an individual seeking personal growth or a company looking to improve team performance, the Living Advantage Program helps you align who you are with what you do—creating long-term success that feels natural, not forced.

Your Advantage Begins Here

When people understand themselves and others, they communicate better, collaborate more, and lead with purpose.

That’s what the Living Advantage Program delivers—awareness that transforms relationships, builds balance, and unlocks potential.

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Join thousands who’ve discovered their advantage through Living Advantage.